DER BRGR | Food Truck

DER BRGR – Food Truck Concept in Koblenz

Can you catch the best burger truck in Koblenz? Well, you’ll definitely want to. DER BRGR is a food truck brand built around high-quality burgers. After successfully establishing its presence in Frankfurt, the next step is expansion to Koblenz. The concept focuses on serving lunch at changing weekday locations that rotate weekly, while weekends are dedicated to special events such as football games. For Koblenz, the goal is to reach both the city and surrounding areas within a 30 km radius. Since the brand is just entering this new market, additional efforts will focus on raising awareness ahead of the launch. Creating a movie trailer to make hype for it's arrival, which aired in cinemas while the truck was in the front waiting for hungry movie buffs.