Grohe | Spread Happiness

Concept & Art Direction:

Grohe, a leader in innovative water solutions, is embarking on an exciting project aimed at captivating and engaging a younger generation with its modern home products. This creative initiative is set to redefine Grohe’s brand appeal by infusing it with a contemporary look that resonates with today’s younger audience into lifestyle. The art direction for this project is heavily inspired by the vibrant aesthetics of pop art, characterized by bold colors, striking graphics, and dynamic compositions. Grohe’s new campaign goal is making the brand’s messaging not just seen but experienced.

Roles:

Art Direction, Concept Development, Digital Assets, Copywriting.