K&N | High-Performance Air Filter

K&N is an American brand offering products for automobiles to increase performance, protection, and longevity. Therefore, K&N’s goal was to activate car enthusiasts, create product awareness for their high flow air filter and pave way for sale conversions in the German market. Bringing us to the insight that German people have a special relationship to their cars: they remain faithful to them for at least 9 years! This is three times as long as an average relationship. Bringing us to the concept and idea: It’s long term thing with your car - show it with a K&N air filter.

Roles:

Art Direction, Concept Development, Production, Copywriting, Digital Assets, Content Curator.