LANIUS | Conscious Denim

Art Direction & Branding:

LANIUS Fashion is re-launching its conscious blue denim collection — an example case for which I’ve developed a dedicated logo specifically for the denim relaunch and fitting guide. The refreshed visual identity strengthens the connection between the brand’s sustainable values and its timeless denim offering.

In this concept, I’ve outlined two distinct creative directions for the logo, each designed to complement the LANIUS brand while giving the denim line its own recognizable signature within the collection. The options extend to an expanded color palette that harmonizes with existing brand colors, as well as updated hangtags and visual elements to elevate the customer experience.

Role: Art Direction, Graphic Design, Copywriting, Print Production