Nespresso

Digital Communication:

Nespresso VERTUO brings an outstanding coffee quality and crema now in a big cup. It opens a one-of-a kind sensorial experience and for the first time in all cup sizes. Espresso, Gran Lungo, Mug & Alto all in a highly convenient experience: a one touch´machine with automatic recognition of capsule sizes and blends. Vertuo was launched and established in the USA (‘‘New Vertuo, Coffee Redefined’’) prior to the German launch. I helped build the right adaptation for the German market (‘‘Vertuo. Kaffee in Einer Neuen Dimension’’). Working with Nespresso Head Quarters assets and translating the message to the German needs.

Roles:

Art Direction, UX, Digital Communication, Concept Development, Content Curator, Copywriting