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Schwarzkopf | SM
Location
European Market
Role
Art Direction, Concept Development, Animation Design (AE)
As an Art Director, I supported Schwarzkopf with creative direction and social media content tailored to daily business needs. This includes developing fresh visual concepts, managing content production, and ensuring consistency across all platforms.
My focus is on creating awareness for new products and shaping impactful campaigns that connect with Schwarzkopf’s diverse audience. Through storytelling, strong visuals, and strategic content planning, I help maximize reach and drive engagement – whether through product launches, influencer collaborations, or interactive formats.
By combining design expertise with a deep understanding of digital communication, I ensure every campaign not only looks strong but also delivers measurable results in visibility, brand awareness, and community growth.

















