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Visit Scotland | Life is Like
Location
New York City
Visit Scotland's, "Life is Like," taps into the insightful notion that Scotland is human, enduring, and dramatic, just like life itself.
The campaign is based on the idea that experiencing a trip to Scotland tends to bring out the philosopher in all of us. To showcase this project, an interactive billboard was launched in New York's Times Square, highlighting the beauty and allure of Scotland along with print and interactive banners and website.
Role:
Digital Assets, Art Direction
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